Vintage Game Consoles by Bill Loguidice & Matt Barton

Author:Bill Loguidice & Matt Barton
Language: eng
Format: epub
ISBN: 978-1-135-00650-1
Publisher: Focal Press

The End of the Amiga Line

In May of 1994, Commodore filed for bankruptcy after posting a $357 million loss in 1993. A common sentiment among Amiga fans (then and now) is that the platform was bungled or even “betrayed” by Commodore’s executives. A particular source of ire is the lack of effective advertising campaigns for the system. While an outsider might think that blaming a product’s failure in the marketplace on faulty advertising is a bit naïve, consider that one of the Amiga’s greatest assets—the option to add full IBM PC compatibility—was seldom even mentioned in advertisements. At a time when even a crude IBM compatible would have cost twice if not three times as much as an Amiga, the marketing team apparently didn’t find this optional feature, along with other add-ons that could emulate a Commodore 64 or Apple Macintosh, worth bringing up.

The Amiga, particularly the 500, enjoyed a healthy advantage over competitors; it offered superior technology over the Atari ST and was a fraction of the cost of the Macintosh or high-end IBM compatible. Most importantly (for gamers, at least), the Amiga had the best games of any other computer of the era until VGA and sound cards became a standard in the PC compatible world.

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